What I'm sitting with lately: the Super Bowl ads made it pretty clear. AI can do the work now. So... what do we do with that?

There was this one ad that kept saying - use this tool, take a day off.

And I kept thinking... okay. But if I can take a day off, I can take three days off. I can take the whole week. Eventually I'm just... not needed for that thing anymore. That's what they're actually selling. They just won't say it that way.

Look - I use AI every day. I'm not pretending otherwise. I build with it. I think with it. It's made me better at what I do.

But I also own a company. And I get to decide whether I keep humans in the room.

Not because I have to. Because I want to.

I can pay an engineer to keep learning. Keep being part of the work. Even when, yeah, an agent could probably do it cheaper. That's a choice. It's not the efficient choice. But it's mine.

And it's not just on me. It's on all of us. We vote with our money.

I can ask AI to generate a jazz track in C minor. Or I can go buy the new album from a musician I actually care about.

I can watch an algorithm simulate a soccer match. Or I can sit down and watch real people play. See what humans can actually do when it matters.

I can let ChatGPT tell my kid a bedtime story. Or I can read one to her myself.

These choices are gonna get harder. The AI version is going to keep getting better. Cheaper. More convenient. And the big companies are going to keep proving they can do more with less people. Not because they need to - because the market rewards it.

But we don't have to want the world they're building.

I don't have this figured out. I really don't. But I know I refuse to pay my way into not needing people anymore.

That's where I'm drawing the line. At least for now.

Where are you drawing yours?